Written By: Patricia Riffe
Artist: Dani Leigh
"Kiki, do you love me? are you riding?" Does anyone remember this iconic Drake track that hit the BillBoard charts in 2018? Well, the popular #Shiggychallenge helped bring all the attention to a creative industry talent that deserved the spotlight. She's been in the industry for years but is new to the spotlight, and is currently known for her RIAA certified gold single "Lil Bebe." This week's artist spotlight is about Dani Leigh. The 24-year-old "Lil Bebe" artist from Florida has hit the ground running. She got her foot in the door as a child dancing, and in her teen years she directed the "Breakfast Can Wait" video for the legendary Prince. After his passing, she kept dancing and in 2017 recorded her first album "Summer with Friends." She kept pushing herself creatively and is now signed to DefJam.
When Dani choreographed a 50 second routine to Drake's infamous track she received over ten million views. She has been a background dancer for notable names such as J.Cole, but those ten million views shed a bright light on her career path as an artist. If you remember the VMA winning track "Dinero" by Jennifer Lopez featuring Cardi B and DJ Khaled, well, this girl helped write it. It was originally for her but it wasn't her style, then two years later in 2018 the Latina legend Jennifer Lopez picked up the track. This was all part of her plan, all of these experiences and her life until now influenced the creation of her second album "The Plan."
Dani Leigh has just finished up headlining her first tour entitled the "Be Yourself Tour." She was in the running for the 2019 XXL Freshman of the year and is currently working on new projects. She will also be preforming at Rollong Loud in Miami. The industry is excited to work with this creative and bubbly artist, and she currently dreams of working with Bryson Tiller, 6Lack, and Drake. The way Dani has hit the industry headstrong I see those collaborations coming in the near future.
Written By: Patricia Riffe
“As a man changes his own nature, so does the attitude of the world change towards him;” Gandhi a man of great change made this statement over seventy years ago, and it perfectly describes the life of the legendary Ermias Joseph Asghedom, also known as Nipsey Hu$$le. Ermias was born in Los Angeles California and grew up in the Crenshaw district of South Central L.A. Society’s stereotype of a “hood lifestyle” was against him; however, he had other ideas in mind. He lived his life overcoming many challenges ultimately bringing an unexplainable amount of change to the entire city of L.A. Nipsey Hussle took the odds that were against him and started selling mixtapes. He used his artist platform to speak truth into the ears of his listeners.
Nipsey believed in ownership, creating jobs, and making a way for his people. He purchased The Marathon Clothing Store in 2017 and was working towards buying out the entire shopping center on Slauson Avenue to give jobs to the people of his neighborhood of Hyde Park. Nipsey Hussle was driven by people. He wanted to create a better, safer home for the people of South LA. He was working with the Los Angeles police department to create a plan to end gang violence. This Grammy nominated rapper wasn’t just trying to create a safer neighborhood; He started “Vector90,” to bring attention to the lack of diversity in scientific fields such as engineering. Ermias Asghedom was not just an iconic rapper, he saw the strength and potential his people could have if given the opportunity. His purpose was to open doors and create opportunity. When he opened The Marathon, he gave jobs to people in the neighborhood and enforced a “no gun” policy. Throughout his life, and through his actions he became a guidepost for an unexplainable amount of people. He gave hope and changed the way opportunity was viewed by the people of South Central LA.
Nipsey Hussle was murdered outside of his clothing store on March 31st, 2019. The great Nipsey Hussle will forever be a man who changed the entire worlds attitude towards him. He overcame the challenges of the former life he lived and created an everlasting effect, not only on the people who met him, but everyone who watched all of the amazing things that he was doing for his people. The Legendary Nipsey Hussle was a business man, an activist, and an entrepreneur. The intersection of Crenshaw and Slauson, where Nipsey grew up, will now be renamed to “Nipsey Hussle Square.” On April 10, 2019 all of the contributions made by Nipsey Hussle to the city of South Los Angeles were entered into the Congressional Record. For one man’s life to have such an everlasting effect on the world speaks volumes about his life and legacy.
Written by: Randle Omosalewa
Revised by: Rita de Moura Santos
You might remember her from her days in the girl group, Fifth Harmony, or from her duet with Khalid for the song ‘Love Lies’, a soundtrack for the movie ‘Love, Simon’ or more recently, from her new song with Calvin Harris and international artiste, Wizkid titled ‘Checklist’. Our artiste spotlight is on the beautiful Normani Kordei. Normani, the breakout pop star who just started her solo career has been heating up the news and topping the charts with her new singles.
Normani began to make news from her performance at the 2012 season of The XFactor USA where she performed ‘Chain of Fools’ by Aretha Franklin. She later joined some other contestants and they formed the girl band, Fifth Harmony. Several albums later, the group members decided to go on an indefinite break, so they could focus on their solo careers and that’s exactly what she has done.
Tagged the Collabo queen by Billboard.com, Normani is teasing her fans and the media with possible big-time collaborations, one of which recently dropped with Calvin Harris. Other big names she has plans to collaborate with include Ester Dean and Missy Elliott. Now, the comeback of a legend and the rise of a new solo artist might just be the collaboration we need to shake up the airways! “She’s the one I’ve looked up to since I was a little girl,” she told Billboard in April about Missy Elliot.
With hits like ‘Waves’ and captivating dance moves and performances at events like the TIDAL x Brooklyn fundraiser at the Barclays Center, Normani is someone you definitely want to watch out for. Check out her recent songs, ‘Checklist’ featuring Calvin Harris and Wizkid and ‘Slow down’ to have a feel of her.
FUN FACTS ABOUT HER:
- Her first Instagram post is a signed birthday note from Beyonce
- She has an impressive dual talent for singing and dancing
- She participated in pageants and gymnastics while growing up
- Her duet with Khalid,"Love Lies" made it to the number one spot on the pop chart for two weeks
- She started dancing at age four
- Her favorite show is Pretty Little Liars.
- If she could be any food, it would be Fried Pickles.
Written by Rita de Moura Santos
The times we live in are very dangerous for young people who are impressionable and prompt to struggle with addiction. We as a modern society have never lived through a period in history that has romanticized drugs as we are experiencing right now.
Substance abuse has been an increasing problem in the younger generations since the 70's, when hard drugs took over the streets of both American and European cities. Unfortunately, this problem has only been growing and there is only one thing that changed through time: perception.
In the past, people who did drugs were looked down upon and considered outcast members of society which resulted in them being disrespected and mistreated. Nowadays, the problem is different. People who do drugs are admired and even glorified by teenagers. And why? Research suggests that there is one factor that puts thousands of young lives at risk: The music industry.
A survey on music and mental health done by Help Musicians UK found that from a pool of 2,000 musicians inquired, 71% experience anxiety and 68.5% deal with depression. And sadly, many of these artists will resort to drugs and alcohol to fill in the void. How many times have we listened to a seemingly harmless song that talks about "popping pills" or snorting cocaine, like it is not a problem but the latest trend? How many times have we watched music videos in which the artists are abusing alcohol or doing drugs? At the same time you are listening and watching, so are thousands of young kids all over the world, who are absorbing and normalizing that behavior.
Teenagers are very impressionable and tend to repeat behaviors that they see in their environment and specially from people they admire. Musicians are people they admire, look up to and mimic very often. Imagine opening your social media every day and be bombarded with pictures and posts about drug and alcohol consumption, depression, suicide, etc. Imagine all your friends start partaking in their drugs of choice. Slowly but surely that starts being engraved in their brains and they are very likely to delve in the same world as the people around them. We have to take action now.
Unfortunately, we could not save some artists that struggled with these problems and died due to dangerous drug interactions such as Amy Whinehouse, Lil Peep, Michael Jackson, Chris Kelly, Whitney Houston, Mac Miller, among hundreds other fans who suffered from the same problem in silence. As a society we need to reverse this growing trend and educate young people on mental health and substance abuse before it is too late.
There are many little different things that we can implement in our day to day in order to improve our mental health and overall quality of our lives. These things are called "healthy highs" and are made to increase the dopamine, known as the brain chemical responsible for feeling excitement and happiness. Dopamine is easily released when practicing physical activity, sports and adrenaline activities. And Gamma-aminobutyric acid, which makes you feel calm and relaxed. This acid is extremely important for those struggling with anxiety and can be found in nuts, bananas, oats chamomile and is naturally produced by our body when practicing soothing exercise, such as yoga, pilates and meditation.
So now it is your time to take action, for yourself and those you know. We have to come together as a society and make the topic of mental health and drug abuse less tabu. Let's support each other, even those we don't know and just silently observe on social media, and provide mental health help as well as wellness support for everyone. We have to reduce the tragic losses of talented young people. Now.
Written by: Rita de Moura
3300+Climbing is glad to announce that we are hosting a live event for our current artist Loe Vale!
This is a free event and is going to take place from 4 PM to 6 PM at the TreeHouse, located in building 4-E of Full Sail University's Campus.
During this event we will not only have our artist Loe Vale perform live for all of you, but we also invited up-and-coming DJ's to perform! Because this show will be part of the Social Scene initiate of Full Sail's business school we could not let you go with only live performances therefor we have will plenty of activities planned for you to Network, such as fun games, raffles and so much more! If this has not convinced you to come yet, maybe the prizes, free food and the special Grand prize given at the end will! People from all degree's are welcome to show up and come hang out with us during this incredible evening!
For those who are still not familiar with Loe, he is a positive Hip-Hop artist from New York, aside from his main passion, music he is business owner, a barber, painter, sculptor, and music video director! Loe's main goal is to influence people's lives through art and make them look at life through a lens of positivity and love. If you are interested in learning more about Loe check out his Facebook, Instagram and Twitter. And to listen to his music go to his Spotify or YouTube.
Written by Rita de Moura
The Voynich Code, founded in 2013 is a Portuguese band that states they do not have a specific genre. They consider themselves a modern metal band, which can be a very controversial statement in the metal community, one of the communities with the most sub-genres. The vocalist mentioned that music genres are very relative to the listener, and because of that The Voynich Code cannot say they are a specific genre such as Deathcore, Techno Metal and Djent, therefore their genre is a combination of different genres.
The band has four members, Nelson Rebelo, the vocalist; Vinnie Mallet and André Afonso who are the guitar players and the drummer Euler Morais. Curiously they do not have a bass player, which is uncommon for a metal band.
During this year the band has been growing exponentially, increasing their fanbase and having the amazing opportunity of touring around the world, performing in festivals and concerts in countries like Japan, the UK, Spain, France, Belgium, Switzerland and many more!
The Voynich has been working very hard to break into the music market and has been thriving, in social media they have a total of around 20K followers between Facebook, Twitter, Instagram and Youtube. And gather around 4K monthly plays on Spotify.
The band has a strong team behind them that is crucial for their success, currently New Breed Agency books their shows nationally and internationally. Also, they are managed by Alex Boezeman that works for E.J Shannon Management, a management company based of Chicago, IL. For an up and coming band it is very important to have support in order to make them achieve the next level.
Written by Rita de Moura
The band Mòn was originated in Rome Italy in 2014. It is composed by five members, Carlotta Deiana, who is the female vocalist; Rocco Zilli, the male vocalist, guitarist and also controls the sound synthesizer; Michele Mariola who is the main guitar player; Stefano Veloci, the Bassist and finally Dimitri Nicastri the drummer.
Originally the band was aiming for an indie-folk vibe but the project quickly evolved and the band started experimenting with different sounds inspired from the music background of each member. Nowadays Mòn has achieved their unique and characteristic sound that explores analogical and rhythmic effects that are perfectly balanced and contrast with the melancholic and low vocals. They developed and original style that connects directly with the individual listening to it by using upbeat and fun to dance to instrumentals and at the same very intimate vocals. Mòn has gotten inspiration from many iconic European bands such as Radiohead, The XX, Foals, Beatles, Acrtic Monkeys and God Is An Astronaut.
Currently the band has a distribution contract with the reccord label Urtovox and all their shows and tours are booked by L'eretico Booking. The band has quickly grown in Italy since the release of their first album Zama in 2017. They have given several tours around the country covering it from top to bottom and even including the island of Sicily, where they usually perform in the city of Palermo.
Some notorious places the band has performed at include famous festivals such as; CRACK Fumetti dirompenti, a comics and music festival organized in Rome, where I had the pleasure to watch them performing live for the first time in 2017; Aspettando il Gargano Film Festival, that is hosted in San Giovanni Rotondo; the Retape Festival that takes place in Rome and also the Soundproof festival in the city of Benevento.
I believe that the band is ready to take the next great step and organize start performing outside of Italy by organizing an European tour. Indie-rock is definitely growing exponentially, specially in Portugal, the UK, Spain and France. Since Mòn's lyrics are in English most people are able to understand them and resonate with the band at a deeper level. Their music brings the crowds together and elevates the spirits of any audience, therefore they should try to break it outside of Italy in order to expand their audience and create more traction to their name. Having mentioned this, another great example for them to get their name known is to license their music to European TV shows, commercials and movies, this would be a great opportunity to expand and monetize the emotional connection their fans already have with their music. Mòn would be a great fit for TV or Film due to their indie-rock vibe, that matches perfectly the independent film scene in Europe.
Written by Rita de Moura
Amazon Music is an online music shop and streaming service created by Amazon. This project launched in 2007, was the first online store to sell music from EMI, Warner, Sony and Universal without digital rights management, which is a set of technologies that allow the use, modification, and distribution of copyrighted works.
This streaming service has been a huge success since it first launched and has been growing over the years. Amazon Music already operates in 28 other countries and is willing to keep expanding. For that reason, the company announced that they are launching operations in Brazil and several other countries in a short period of time.
The will to expand to Brazil can easily be explained since Brazil has the largest music market in South American and also the ninth largest market worldwide, creating a high demand for companies such as Amazon Music and also great opportunities. The arrival of Amazon to this new market could increase their income and put them up against their other competitors such as Spotify, Tidal and Apple Music.
This is a blog following the students' work at 3300+ Climbing.