Recently, Youtube added a Sponsorship feature to a small number of their content creator channels as part of a beta experiment. It started with only gaming channels but now has expanded to every type of content shared on the platform.
With this new feature, fans from all over the world can now directly pay their favorite creators by subscribing to a monthly subscription in the value of $4.99. This not only helps their favorite YouTubers generate more revenue but also gives some perks to the sponsors. Some of these perks include giving fans access to custom emojis that they can use to comment on videos and live streams, a sponsors community tab, public-facing badges next to the user name, which will appear in all comments and live chats made, and also exclusive live chats offered from time to time depending on the YouTuber's availability.
If you are a content creator or an artist yourself this is indeed great news for you! Research done on the beta version of the YouTube's main website and app has shown that fans have been very responsive to this new feature and are willing to support their favorite creators. One of the first YouTubers to use this sponsorships service acquired more than1,800 sponsors over a three month period. This can seem like a low number but it that the YouTuber will earn a great additional profit of $8,982 to what he/she is already making out of ads and views. And this is just the beginning!
This is a great incentive for creators since a massive amount of videos and channels have been demonetized by YouTube in the past months as a result of a stricter language and content policy.
This new sponsorship program can mean that YouTubers will be able to improve their content quality and invest more time and money on creating better quality content! So don't be afraid on investing in who you enjoy watching and believe would be a good investment because the sponsorship subscription can be terminated at any time with just a few clicks.
Written by Rita de Moura
After years of very restrictive timing for videos Instagram finally reshaping its conditions with the goal to attract the younger audiences and lure them away from YouTube.
This new feature will expand Instagram's video time from one minute to 10 minutes, for normal users and verified accounts will be able to upload videos as long as one hour!
But why is Instagram doing this? Facebook, Instagram's parent company has very low numbers when it comes to a young users, most people using the app in the United States are between 25 and 34 years old. On the other hand Instagram's analytics show that the app is most common among millennial, which are between 18 and 24. With the effort of attracting more and more users and keeping young people interested in the app they decided to implement this feature, which is known as IGTV. It will operate on Instagram's or a new app will be created called IGTV, which is a marketing strategy for Facebook because it is a method that will generate more opportunities to include payed advertising.
IGTV's video format is only going to be vertical in order to fill smarthphones full screen without flipping it. Which will limit some content creators but please others.
What is your opinion on this new feature? Are you excited about it or do you think it won't be useful?
Written by Rita de Moura
Joe Mulherin aka nothing, nowhere. is a North American rapper, songwriter, and producer. The artist started uploading songs on Soundcloud on 2015 and began performing solo in underground clubs in Burlington, Vermont. Nowadays he performs with a group of musicians but still keeps the solo artist name of nothing, nowhere. He has toured around the country with popular bands such as Real Friends, Fall Out Boy, Tiny Moving Parts and La Dispute.
So far, nothing, nowhere. has released five albums and over ten music videos in a four year period of time and has experienced incredible growth in his fanbase as well as his professional career.
On February this year he signed to Fueled By Ramen, an American record label owned by Warner Music Group with distribution from one of the company's main labels Atlantic Records. This will certainly bring the artist more visibility and spread his fanbase across the globe.
He also is very passionate about film and attended film school in college. This love for cinematography correlates with the passion for music and nowadays he directs and produces his own music videos. Also, he has directed, co-edited and shot many other short films, including One Day wich screened at the 66th Cannes Film Festival in France.
Unlike many other rappers Joe Mulherin never used cigarettes, drugs or alcohol. Actually he advocates for animal and human rights and is an active straight edge vegan.
Check the Joe's music on youtube, bandcamp, soundcloud and check his official website! Also, if you are interested in knowing more about this him and follow up with what he is currently doing follow his instagram,facebook and twitter.
Written by Rita de Moura
Apple has launched a new global music publishing division exclusively dedicated to music led by Elena Segal. This division has the goal of improve the relationships the corporation has with music publishers around the world.
Elena, is the previous Legal Director of iTunes International, and now has recently became Global Director of Music Publishing for Apple Music. She, together with the brand new publishing team are responsible to manage operations for commercial, publishing relations and A&R purposes. The team will spend time both in the U.S.A and the U.K.
Interestingly, apple demonstrated no interest in start acting as a music publisher themselves. Instead this office has the sole purpose of creating better relationships and share the best international content possible.
Written by Rita Santos.
In the past few years the music industry has been suffering an unexpected loss of revenue. Over the last fifteen years there has been a massive decrease in revenue for the music business. In this time period there was a 9,5 billion USD loss, which has been worrying musicians and professionals of all fields of the music business all around the world.
This decrease is very significant, and unfortunately has been impacting smaller businesses such as record labels, concert venues and even specialized music marketing and advertisement companies, this has caused the companies to shut down due to a lack of income and several musicians had to find different occupations to sustain themselves.
When looking for causes for this phenomenon there was always one that has been considered the main reason, streaming. Having music available online, which gives the users easier and cheaper access to thousands of songs with only requiring a monthly subscription and access to the internet caused people to stop buying physical copies of CD, Vinyl, etc.
But there is something starting to happen in the industry. In 2016 the revenue generated for the music industry was substantially higher and the main responsible for this was streaming, with a strong revenue of 4.47 Billion USD worldwide. Also streaming is predicted to grow exponentially in the next two years, having the predicted revenue value of 16.42 Billion USD in 2020, almost three times more what it generated in 2017.
Research shows that the revenue for the music industry is expected to grow in the value of 3.02 Billion USD from 2018 to 2022, giving people in the music business hope for the next years to come.
Written by Rita Santos.
We at 3300+ Climbing are stocked to announce that we will be working with a new Artist, Loe Vale, starting this month!
Born and raised in New York, Loe Vale aka “The Rapping Barber” is a 29 year old hip-hop artist who has a very interesting background.
Raised by his single mom and with two siblings, Louis started working at only the age of 12 to help bringing some income to the household. During this time period he started writing and developing his passion for music, but never thought he would do it professionally. At the age of 18 he finally decided that music was the path he was chosen to walk and decided to record his first track, there and then started the career for "Loe", which means king in Maori "Vale", which are the first four letters of his last name.
Years later with big dreams and an incredible inner strength he hopped on his bike, moved to Florida and started new life by opening his own business. In order to dedicate himself 100% to this new stage of this life Loe had to step away from his passion for music for two years. Now at the age of 29 years old Loe owns his own barbershop called "Morden Man" and is back on his musical career with full strength!
Loe has a different vision for the music world. He wants to share a deeper message with his audience and connect through real feelings and clean lyrics. In a talk with us he stated that his purpose is to help others by sharing his own story, through music. Unsatisfied by the "new sound" that millennial rappers are trying to achieve and inspired by the vibe of icons like Nas, Roc Kim, Jay-Z, Biggie and TI, Loe decided to focus on a more organic, 90's sound for his music.
This artist is not only a musician and barber but also works creatively with clay, drawing, sketching and much more! In addition to this he does all the writing for his songs and directed his own music videos that you can check on his Youtube!
Help this artist achieve his vision of "going all the way to the top" and follow him on Instagram, Facebook and Twitter.
Written by Rita Santos
Yesterday 3300+Climbing had the pleasure to host Kandy Apple Redd at Full Sail University, a funky R&B duo and their cousin Young POPular, that were literally born into the industry. These amazing artists are the grandkids of the legendary George Clinton, of the iconic P-Funk. The group was open to discuss with us how it was to grow up in this musical family and how they discovered their path in the creative world.
This session started with a documentary made about Kandy Apple Redd and their path in the music industry, followed by a great discussion about how to begin a musical carreer, the importance of self-branding, some frustrations and problems about the industry and tips and tricks on how to be successful as an artist.
Tonysha Nelson left us a beautiful comment, "We are excited to share our story with the students at Full Sail as they launch their own careers in music. We hope to share both the joys and frustrations of this life that chose us, and to offer our encouragement while we celebrate this thing we all love...music"
Without a better way to wrap-up, the session ended with an outstanding performance by Kandy Apple Redd, where they performed two of their singles.
Once again we would like to thank these artists for coming to share their experience and knowledge with us!
If you are interested in learning more about them and listen to their music make sure you follow their Spotify, Twitter, Facebook and Instagram.
Written by Rita Santos
Human Abfall is a band composed by Flávio Bacon in Agitation (vocals), two guitar players, JFR Moon and Ringo, and also their Drummer and effect controller, Pavel. The group was founded in Berlin and Stuttgart, Germany in the year of 2011 when the members were teenagers and worked in Zwölfzehn club as bartenders.
Despite being in the industry for some years now they are still growing big on the German scene and trying to make a name for themselves in other countries.
This band’s unique sound derives from the indie rock scene of Stuttgart, Germany and the heavy post-punk influence in the area. They have been inspired by bands like The Nerves and Tooth Decay. Their goal to create unique sounds that communicate with each person’s individual self.
Human Abfall was featured in the newspaper Die Tageszeitung, Plastic Bomb magazine, Ox Fanzine and Spiegel Online blog and keep growing more and more in the European scene.
So far, they have released 7 albums that you can find in their Bandcamp page.
If you are interested in discovering more about this unusual band follow them on Facebook and support their work!
Do you have suggestions for the next artist of the week? Get in touch with us and send us a message on our social media!
This is a blog following the students' work at 3300+ Climbing.