3300+ Climbing Blog
With the music festival season around the corner, bands and artists of many genres are planning to hit the road soon and and go on tour. EDC, Vans Warped Tour, Bonnaroo, Lollapalooza, and SXSW are a few major festivals to name a few. Here in Orlando, the music industry is preparing for the same season just as much. More specifically, Incognitus, an international company specializing in providing appropriate solutions and strategies for clients focusing on the “global venue, events, and management area,” is in the middle of planning Moonstone Music Festival. Moonstone Music Festival, debuting for the first time on April 30 and May 1, 2016, is in essence, a huge two-day rock concert playing host to absolute legends of the genre. Kiss, Def Leppard, Kansas, The Flaming Lips amongst other major bands that paved the way for music will be headlining in front of one hundred other acts spread across six stages.
And 3300+Climbing was invited to be a part of the planning process. At the moment, Moonstone Music Festival has a nice lineup of sponsors including Full Sail University. Long story short, Incognitus asked Full Sail if they could assist in finding them sixteen collegiate level or otherwise indie rock oriented bands and artists. As a result, 3300+Climbing was given the exciting task of finding these bands.
The specifics for bands were very simple: Bands must appeal to a college music scene and must have a rock based sound. Bands located in the central Florida area was a plus.
Our interns at 3300+Climbing had one week to complete this task and deliver sixteen awesome bands to Incognitus to approve. With a small but effective social media campaign, word of mouth, and help from the entire MBBS program, 3300+Climbing reviewed and voted on fifty-two bands.
For two whole hours during our weekly 3300+Climbing meeting, interns, coordinators, and 3300+Climbing’s faculty advisors sat down (some with coffee in hand), plugged in headphones, and lent each and every band an ear. This meeting was the quietest meeting yet for 3300+Climbing, with the occasional low sound of a guitar solo escaping an earbud. And by the end of the day, we had sixteen amazing bands that we believed to be a great fit for Moonstone Music Festival.
Now we won’t actually know the sixteen bands that made it until Incognitus gives the final nod of approval. Plus, it was a private and individual voting process. But we at 3300+Climbing are confident with the decisions we each made on behalf of Full Sail University and the Florida music scene.
We really appreciate the support we received from faculty, staff, and music business students and we thank Incognitus for giving us this opportunity to practice our talent scouting in a real world situation.
And lastly, to all fifty-two bands that submitted their music, we thank you for taking the time to reach out to us. We are excited to see and listen to more of everyone’s work in the near future.
By Claire Contevita
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This is a blog following the students' work at 3300+ Climbing.