By Holly Walny
Yesterday 3300+Climbing coordinators and interns held auditions for the final top 7 in our newest venture to find our next artist. These auditions got us one step closer to locking in the third overall artist 3300+Climbing will be working to develop over the next 6 months. We have held auditions to narrow down to our top 3 in the past, but this audition process was a little different and full of many surprises.
Our final top 7 consisted of rock group The Rights Offs, hip-hop group L.I.T, English-Spanish singer Nat’Lee, hip-hop artist J Lite, soul hip-hop artist Life’s Poet, alt rock singer-songwriter Lévie, and americana rock group Beemo. We had a full room of Entertainment and Music business students of various classes including, Artist Management, Music Merchandising, and Copyright & Publishing in attendance. These students got to talk up close and personal with all of the potential artists, and really got into the audition process. In the past, we narrowed our top 3 down from a top 10, however this time around we decided to only have a top 7. We felt this gave students a chance to really focus on getting to know everything about these artists in a short period of time. Students were ready with many questions and eagerly looking to get to know the artists more. We got to know the aspirations and goals of the artists in our final top 7, and where they plan to take their careers in the immediate future.
Each artist’s session began with a previously recorded live performance provided by each artist so students were able to see the style, genre, and stage presence of each artist. After the video of the live performance was presented, students were able to speak face to face with each artist over a FaceTime or Skype Q&A session. However, there were some unexpected surprises, such as during Q&A with potential artist Nat’Lee, we received an impromptu live, via FaceTime, song from her and her guitarist. Hip-hop artist J Lite, gave us a live, via FaceTime, freestyle from one of his tracks. Also, Orlando based band, Beemo, provided their audition and Q&A session live right in the classroom with students.
Aside from a few minor technical difficulties, due to FaceTime connections, we had a successful audition process. We got to dive deep into the minds of each artist, and get to know what they would like to get out of an artist development deal with 3300+Climbing. We are looking forward to see whom the student body has chosen for our final top 3.
By Holly Walny
This is a blog following the students' work at 3300+ Climbing.