By Claire Contevita
What’s artist development without including cool merch as part of the promotional process? As part of Stephanie Berlanga’s promotional campaign, we hired a graphic designer to create artwork that would be turned into a sticker. We did so for three reasons.
One: Bands and artists always have stickers as part of their merchandise menu.
Two: Stickers are a nice gesture of gratitude if included in a music submission for radio stations
Three: Stickers are just plain fun (look at any college student’s laptop).
Around the same time that we were putting together Stephanie’s radio campaign in December, we got in touch with Full Sail Media Design graduate Brenna Chapman. During the brainstorming process, we wanted something that would make Stephanie stand out from the rest of the thousands of other artists and bands on the market. And Brenna delivered just that. As a result, she designed for us a simple sticker that particularly plays up Stephanie’s current EP The Way Things Go. It’s light-hearted and fun and stands apart from the typical young artist that caters to a college demographic.
After a few weeks of designing and redesigning various looks for the sticker, we finally settled on one that will represent a first of many other promotional goodies for Stephanie’s fans. Additionally, the fact that 3300+Climbing kept the collaboration within the family by working with a Full Sail graduate is the icing on the cake.
Stephanie’s stickers will be sent to college radio stations that are playing her music as a symbol of thanks for their support. The stickers will also be available during her attendance at Hall of Fame in a few short weeks.
If you are interested in Brenna’s amazing work, please check out her website here.
With the music festival season around the corner, bands and artists of many genres are planning to hit the road soon and and go on tour. EDC, Vans Warped Tour, Bonnaroo, Lollapalooza, and SXSW are a few major festivals to name a few. Here in Orlando, the music industry is preparing for the same season just as much. More specifically, Incognitus, an international company specializing in providing appropriate solutions and strategies for clients focusing on the “global venue, events, and management area,” is in the middle of planning Moonstone Music Festival. Moonstone Music Festival, debuting for the first time on April 30 and May 1, 2016, is in essence, a huge two-day rock concert playing host to absolute legends of the genre. Kiss, Def Leppard, Kansas, The Flaming Lips amongst other major bands that paved the way for music will be headlining in front of one hundred other acts spread across six stages.
And 3300+Climbing was invited to be a part of the planning process. At the moment, Moonstone Music Festival has a nice lineup of sponsors including Full Sail University. Long story short, Incognitus asked Full Sail if they could assist in finding them sixteen collegiate level or otherwise indie rock oriented bands and artists. As a result, 3300+Climbing was given the exciting task of finding these bands.
The specifics for bands were very simple: Bands must appeal to a college music scene and must have a rock based sound. Bands located in the central Florida area was a plus.
Our interns at 3300+Climbing had one week to complete this task and deliver sixteen awesome bands to Incognitus to approve. With a small but effective social media campaign, word of mouth, and help from the entire MBBS program, 3300+Climbing reviewed and voted on fifty-two bands.
For two whole hours during our weekly 3300+Climbing meeting, interns, coordinators, and 3300+Climbing’s faculty advisors sat down (some with coffee in hand), plugged in headphones, and lent each and every band an ear. This meeting was the quietest meeting yet for 3300+Climbing, with the occasional low sound of a guitar solo escaping an earbud. And by the end of the day, we had sixteen amazing bands that we believed to be a great fit for Moonstone Music Festival.
Now we won’t actually know the sixteen bands that made it until Incognitus gives the final nod of approval. Plus, it was a private and individual voting process. But we at 3300+Climbing are confident with the decisions we each made on behalf of Full Sail University and the Florida music scene.
We really appreciate the support we received from faculty, staff, and music business students and we thank Incognitus for giving us this opportunity to practice our talent scouting in a real world situation.
And lastly, to all fifty-two bands that submitted their music, we thank you for taking the time to reach out to us. We are excited to see and listen to more of everyone’s work in the near future.
By Claire Contevita
By: Kyle Bielawiec
College radio promotions is by far one of the most important aspects for indie artists in the music industry. Although the process of trying to get an artist on rotation is a relatively long and detailed task, the benefits from college radio air time are plenty. Which is why we at 3300+Climbing changed it up a little bit this time around and decided to focus a little bit more on actively interacting with stations to ensure that our artist Stephanie Berlanga gained the appropriate recognition from college radio programmers.
Initially, that radio database that our interns created provided information for about 300 college and community radio stations all across the country. After a little digging, we settled on submitting Stephanie’s current EP The Way Things Go to 160 college stations in physical CD format as per request from those stations. Later, we will submit her music to the remaining stations in digital format.
Earlier this week on December 14, 2015, 3300+Climbing teamed up with the Music Retail and Promotions class to put Stephanie’s CD together. Typically, our meetings start at one in the afternoon however most interns and students from the Music Retail and Promotions class showed up thirty minutes early to get our task finished. We created a pretty awesome assembly line. First, we cut out and insert CD covers. While a few did that, about four people were including social media contact information stickers to the back of the CD as our faculty advisors oversaw the burning of Stephanie’s music onto discs. Once all 160 CDs were burned, 3300+Climbing members Cassi and Cody applied a designed sticker to the disc. And finally, after we packaged Stephanie’s album with a one sheet into envelopes, we applied stations’ addresses. At the moment, we are currently waiting on a really awesome sticker from Full Sail graduate and graphic design artist Brenna Chapman. Her sticker will be included in the package for college radio DJs to use and show off as they play Stephanie’s music.
3300+Climbing interns, coordinators, and advisors are pretty focused during meetings. However, this time, everyone was extremely dedicated and absorbed into the team effort that was necessary to help bring Stephanie to the next level of artist development. Coordinator Michelle Susan even ran to her car for a little bit to help listen to all the CDs to ensure that all of Stephanie’s songs were properly burned onto the discs. Of course, as more students and interns showed up to help out, Full Sail instructors and 3300+Climbing supporters such as Elizabeth Neff and Jackie Otero stopped by to cheer us on.
In January, we will mail Stephanie’s CD to college radio stations all over the nation as well as send an EPK to those that would rather have a digital copy of Stephanie’s album. And then throughout February and March and between Stephanie’s appearance at Full Sail’s 2016 Hall of Fame, 3300+Climbing interns will take feedback from college radio programmers, talk to bloggers, and track the overall success of her album.
Become a #berlangatang and follow Stephanie Berlanga!
By Claire Contevita
This is a blog following the students' work at 3300+ Climbing.