Written by Rita de Moura
Apple has launched a new global music publishing division exclusively dedicated to music led by Elena Segal. This division has the goal of improve the relationships the corporation has with music publishers around the world.
Elena, is the previous Legal Director of iTunes International, and now has recently became Global Director of Music Publishing for Apple Music. She, together with the brand new publishing team are responsible to manage operations for commercial, publishing relations and A&R purposes. The team will spend time both in the U.S.A and the U.K.
Interestingly, apple demonstrated no interest in start acting as a music publisher themselves. Instead this office has the sole purpose of creating better relationships and share the best international content possible.
Written by Rita Santos.
In the past few years the music industry has been suffering an unexpected loss of revenue. Over the last fifteen years there has been a massive decrease in revenue for the music business. In this time period there was a 9,5 billion USD loss, which has been worrying musicians and professionals of all fields of the music business all around the world.
This decrease is very significant, and unfortunately has been impacting smaller businesses such as record labels, concert venues and even specialized music marketing and advertisement companies, this has caused the companies to shut down due to a lack of income and several musicians had to find different occupations to sustain themselves.
When looking for causes for this phenomenon there was always one that has been considered the main reason, streaming. Having music available online, which gives the users easier and cheaper access to thousands of songs with only requiring a monthly subscription and access to the internet caused people to stop buying physical copies of CD, Vinyl, etc.
But there is something starting to happen in the industry. In 2016 the revenue generated for the music industry was substantially higher and the main responsible for this was streaming, with a strong revenue of 4.47 Billion USD worldwide. Also streaming is predicted to grow exponentially in the next two years, having the predicted revenue value of 16.42 Billion USD in 2020, almost three times more what it generated in 2017.
Research shows that the revenue for the music industry is expected to grow in the value of 3.02 Billion USD from 2018 to 2022, giving people in the music business hope for the next years to come.
Written by Rita Santos.
We at 3300+ Climbing are stocked to announce that we will be working with a new Artist, Loe Vale, starting this month!
Born and raised in New York, Loe Vale aka “The Rapping Barber” is a 29 year old hip-hop artist who has a very interesting background.
Raised by his single mom and with two siblings, Louis started working at only the age of 12 to help bringing some income to the household. During this time period he started writing and developing his passion for music, but never thought he would do it professionally. At the age of 18 he finally decided that music was the path he was chosen to walk and decided to record his first track, there and then started the career for "Loe", which means king in Maori "Vale", which are the first four letters of his last name.
Years later with big dreams and an incredible inner strength he hopped on his bike, moved to Florida and started new life by opening his own business. In order to dedicate himself 100% to this new stage of this life Loe had to step away from his passion for music for two years. Now at the age of 29 years old Loe owns his own barbershop called "Morden Man" and is back on his musical career with full strength!
Loe has a different vision for the music world. He wants to share a deeper message with his audience and connect through real feelings and clean lyrics. In a talk with us he stated that his purpose is to help others by sharing his own story, through music. Unsatisfied by the "new sound" that millennial rappers are trying to achieve and inspired by the vibe of icons like Nas, Roc Kim, Jay-Z, Biggie and TI, Loe decided to focus on a more organic, 90's sound for his music.
This artist is not only a musician and barber but also works creatively with clay, drawing, sketching and much more! In addition to this he does all the writing for his songs and directed his own music videos that you can check on his Youtube!
Help this artist achieve his vision of "going all the way to the top" and follow him on Instagram, Facebook and Twitter.
Written by Rita Santos
Yesterday 3300+Climbing had the pleasure to host Kandy Apple Redd at Full Sail University, a funky R&B duo and their cousin Young POPular, that were literally born into the industry. These amazing artists are the grandkids of the legendary George Clinton, of the iconic P-Funk. The group was open to discuss with us how it was to grow up in this musical family and how they discovered their path in the creative world.
This session started with a documentary made about Kandy Apple Redd and their path in the music industry, followed by a great discussion about how to begin a musical carreer, the importance of self-branding, some frustrations and problems about the industry and tips and tricks on how to be successful as an artist.
Tonysha Nelson left us a beautiful comment, "We are excited to share our story with the students at Full Sail as they launch their own careers in music. We hope to share both the joys and frustrations of this life that chose us, and to offer our encouragement while we celebrate this thing we all love...music"
Without a better way to wrap-up, the session ended with an outstanding performance by Kandy Apple Redd, where they performed two of their singles.
Once again we would like to thank these artists for coming to share their experience and knowledge with us!
If you are interested in learning more about them and listen to their music make sure you follow their Spotify, Twitter, Facebook and Instagram.
This is a blog following the students' work at 3300+ Climbing.