Alice Kristiansen is 20 year-old NYC based singer/songwriter. Like many artists in today’s industry, Alice began her journey by posting videos of her singing on YouTube. Beginning her channel over five years ago, Alice currently has over a quarter of a million followers. Her soft and angelic voice is what easily draws people into her music. Her sound is warm and comforting and would sit well with fans of soft pop artists likeJames Bay, Taylor Swift, and Shawn Mendes.
We've adopted a new look everyone! Our new logo was created by the talented Rachel Malevich, a Full Sail grad of Digital Arts and Design!
Nat’Lee is currently looking for a guitarist, a producer, and a DJ to work on her current and future projects. Nat’Lee wants to work with like-minded individuals who have a passion for music and a drive to succeed in the industry. Nat’Lee’s genre is a unique blend of acoustic pop, hip-hop, and soul. Collaborators will help to fine tune Nat’Lee’s current music and help shape the sound of her future endeavors (take a listen to some of Nat’Lee’s current music below). Candidates must be primarily based in Florida, and be willing to travel between Miami and Orlando on a regular basis. Candidates must also be able to work well with others, no divas! Bi-lingual candidates are a plus, as Nat’Lee’s music transitions between Spanish and English, but it is not required. Candidates will gain invaluable experience and connections. If you have been to a Nat’Lee show, then you know that her energy is off the charts and she is not afraid to be vulnerable. She takes her projects very seriously, and that is why we are only looking for serious inquiries. To apply, visit the link below and fill out the questionnaire. 3300 and Nat’Lee will review all applications and contact potential candidates with more information. So, what are you waiting for? Click the link!
Join the Team: http://tinyurl.com/NatLeeSearch
By Holly Walny
Missed Nat’Lee the past few times she was in Orlando? Never fear, she will be in Orlando this Thursday to show off her musical styling’s once again. But this time she will be preforming at a special event put on by Fierce Entertainment Management. The Orlando based event management company is the muscle behind Orlando International Fashion Week, Florida Fashion Weekend, The Fashion Emerging Designer Gauntlet Exhibit (The Fashion E.D.G.E.) and Caribbean American Fashion Week. This week Fierce Entertainment Management is holding an event mixer for professionals in the Orlando area to meet and mingle called, Fierce Entertainment Network’s Social. The event is catered towards designers, models, photographers, dancers, musicians, actors, and entertainment business entrepreneurs. The night will feature showcases, and special guest appearances from national celebrities and celebrities from within the Orlando community. There will also be musical performances from DJ Panama, and 3300’s own, Nat’Lee. The event is meant to bring business professionals, entrepreneurs, and artists together in a space to mix, mingle, and collaborate. The event takes place from 6pm to 9pm this Thursday, June 30th, and is being held at Downtown Orlando hotel, Aloft. Tickets are only 20 dollars, but there is a special discount of 10 dollars with a military or student ID. This is an event not to be missed! For more information on the event, visit Fierce Entertainment Management’s Facebook and Twitter pages below.
Nat’Lee's first weekend in Orlando was quite successful. As Holly mentioned previously, her first show was accompanied by her trusty right hand guitarist Skarz and was opened up by Conflicting Motive. The entire event was packed out at Sleeping Moon Café. The popular café was beyond helpful with putting together the event and we can’t wait to work more with them in the future.
But that wasn’t the only event that 3300+Climbing had planned for Nat’Lee that weekend. The following day, Nat’Lee ran back and forth between studio C and the HD studio all day long, working with photographer and 3300+Climbing coordinator Herb Gonzalez and the talented HD film crew to create new marketing materials for the Nat’Lee campaign. We are excited to announce that we now have a healthy handful of different themes to choose from when updating Nat’Lee’s marketing materials as well as a new video consisting of an in depth interview with Nat’Lee and Skarz as well as an in studio performance in the amazing HD studio. It was a long day but 3300+Climbing interns were able to get first hand knowledge of the amount of work (and paperwork) it takes to plan a full day of photoshoots, HD interviews, and all the little business meetings in between.
Specifically, interns Taylor Dempsey and Thera Harisch were present the entire day of the shoot. Taylor was Nat’Lee and Skarz’s makeup artist as well as their right hand Snap Chat lady to document all the little behind the scenes moments. And Thera was also one of the photographers for the shoot, adding a little variety to the entire production. Both interns have amazing talents beyond music production and recording arts and we’re glad to have both of them and their skills at 3300+Climbing.
In a few weeks, Nat’Lee and Skarz will be back for another full weekend in Orlando. On June 3rd, the duo will perform for the first time ever at Backbooth in downtown Orlando as well as on Orlando’s own upcoming Balcony TV on June 4th!
It was a typical Friday afternoon for Full Sail: Students were able to enjoy their last day of classes for the month, finishing up projects, finalizing their graduation plans, or, in 3300+Climbing’s case, rushing off to The Treehouse in building 4. Because tucked away behind those dark tinted windows (you know what I’m talking about) was a packed out venue full of students, faculty, and staff. And in front of them stood award winning producer Seven_12 (Ben Parris) and Red Bull Thre3style champion/Master of the Mix winner M-Squared (Michael McPherson).
A usual Full Sail Social Scene consists of various student talent performing in front of their peers while students network with each other over simple but fun games. It’s fun entertainment and there’s always a large pool of talent in which one could scout for future projects. On Friday, when the decorated producer and DJ took the stage, people flowed into the The Treehouse from the lobby to eat up the mood that they created with their music, which was infused with personal and remixed tracks of the best records in the industry spanning across different genres including pop, hip-hop, jazz, and EDM.
Everyone was bobbing their head to the beat, especially when they spun “We gET wILD.” Ben and Michael, both very much laid back off stage, dominated the atmosphere with track after track, no breaks, and the occasional nod at each other to see how the other artist was doing. The connection they have with each other and with each other’s music is a talent itself. “It’s so natural. It’s been barely a year and we don’t see each other every day. It’s a natural communication that we have with each other,” Ben explains. Michael nods. “It’s the mutual love and respect for the music.” How they feed off each other on stage is very similar to how they both feed off the audience’s mood, hence the project Mood Designers, which is one of Michael’s projects with fellow musician Natural Phil.
But it was definitely a learning experience. “I got to see the inner workings of how a record goes from zero to one hundred.” But as for his craft, “I started teaching myself on the turntables. It was all self taught.” Michael also recounts his first paid gig as a DJ while studying at Florida Atlantic University. “I would DJ in my dorm and always get in trouble by my RA. One day a fraternity brother heard me playing and invited me to play at their party for fifty bucks. I brought my entire set up to the party and rocked out for six hours straight!” Michael has definitely come a long way from playing at frat parties. He’s played in front of twenty thousand people at SXSW, toured with Kelly Rowland, and currently has an exclusive residency at NBC/Universal.
Ben and Michael met by chance. Ben went to an industry event at Bullitt Bar with Plush Studios president Ethan Curtis last year and caught Michael spinning one of his sets. “Everyone was just standing and looking at Michael like he was Drake or something,” Ben laughs, “the mashups he put together were not standard. It was musicianship.” That night, Ethan introduced the two and they eventually started hanging out at the studio, lending an ear to each other’s work. During this time, they started working on “wE gET wILD,” which received a lot of positive feedback from fans. With the success of “wE gET wILD,” talks of a music video quickly followed. “It was awesome! The whole weight of the song came forth,” Ben exclaims. Donna Davis, a graduate student in the Full Sail Film program approached Ben about putting together a creative visual for the track. Ben and Michael were immediately blown away by her creativity and work ethic. “Donna took it farther than I ever thought. She pulled her connections with Israel and Nestor and turned it into something no one was expecting. She definitely delivered."
“Ben and Michael are great examples of whom up and coming artists should emulate. They are talented professionals dedicated to their craft. It was a pleasure to work with them on this project.” - Donna Davis
Additionally, as with the relationship between Ben and Michael, there was an open and honest communication between the talent and Donna, which she says, “increased the ease of the project’s flow.” Both Michael and Ben agree. For them, it all starts with the first interaction and a spark of interest. “It stems from the relationship and tastes in music,” Michael adds. Despite all the success, the two musicians remain extremely level-headed. Ben promises that there is no defining moment that allows one to know that they’ve made it in the industry. Despite all the awards, there is still work to be done. “I’m never really satisfied with where I am. There is always something new, to correct, to explore. And that’s what keeps me hungry. If you don’t work, the mind starts to deteriorate. It’s musical deterioration. You become stagnant and get left behind.” It wasn’t all hard work and power plays from the very beginning however. The love of music came naturally. Even though Ben sometimes saw music as a chore (simply based on growing up and watching his parents’ careers take them all over the world), he always loved music and learned to appreciate the art of music through listening sessions with his father, who made sure he knew all the classics.
There is no slowing down for Ben and Michael. Their natural connection and love for the same vibe that stems from the root of music can be seen on and off the stage, which is the perfect ingredient for an all around plush experience. “Obviously, #plushlife is associated with Plush Studios. But above all the equipment, it boils down to how you feel at the studio and the music that comes from that building. The studio and the people inside of it have always treated me like I was family. When I go there, I’m not going to a studio, I’m going into the plush life.”
Tucked away in a quiet part of Sanford, Florida on a Monday night, West End Trading Co. was buzzing with open mic night music, bar glasses clinking, and laughter. The stage lights were slightly dim (as if inspired by a Pinterest board) and a soft scent of cigarette smoke, beer, and delicious fifty cent wings blanketed the air, creating a very typical local bar atmosphere. The bar wasn’t too packed but just enough for guests to have to wait in line to grab a drink and yell to their friends right next to them as they enjoy casual conversation. Again, it was a very typical atmosphere. But what stood out amidst the smoke, wings, and noise was a soft spoken artist with a very big and angelic voice.
Stephanie Berlanga, fresh from a few days’ worth of Hall of Fame performances, appearances, photoshoots, and a two day recording session at TSM Studio, hopped on stage with her guitar, smiled at the crowd, and introduced herself. A large crowd filed into the bar from outside (that crowd being 3300+Climbing interns and Stephanie Berlanga fans) to support Stephanie. The rest of the crowd – the local Sanford guests – continued to have fun amongst themselves, almost oblivious to the fact that such amazing talent just stood up in front of them. But by time Stephanie reached the chorus of her song “No Fool,” the rest of the bar had quieted down and refocused their attention on Stephanie and her amazing voice.
Three songs in and people, who never even heard of Stephanie, whipped out their phones to record her performance. Despite the loud crowd, when Stephanie sang a few covers from artists that inspired her over the years, guests could be heard mentioning, “she is so good! She sounds just like the the CD version...even better!”
But alas, Stephanie’s open mic night performance at the West End Trading Co. was finished. Or so we thought. Guests wanted an encore. People raised their bar glasses, clapped, and cheered for another song. Stephanie smiled at the crowd and strummed her guitar. For Stephanie, to have a crowd of complete strangers cheer for another one of her performances, this must have been one of the best feelings in the world. For 3300+Climbing, this was a huge success. To watch our artist grow over the past few months has been a whirlwind of creativity and success that definitely gives us bragging rights around campus. It was an awesome night over all. Stephanie was able to show off her pure talent and 3300+Climbing interns and Stephanie Berlanga fans were able to mingle together over a casual night of music.
Huge opportunities are coming Stephanie’s way. Those dim lights that surrounded Stephanie as she walked onto that stage in the middle of an amazing local bar will only get bigger and brighter from here on out over the course of her future and successful career.
Written by Claire Contevita
This is a blog following the students' work at 3300+ Climbing.