Nat’Lee's first weekend in Orlando was quite successful. As Holly mentioned previously, her first show was accompanied by her trusty right hand guitarist Skarz and was opened up by Conflicting Motive. The entire event was packed out at Sleeping Moon Café. The popular café was beyond helpful with putting together the event and we can’t wait to work more with them in the future.
But that wasn’t the only event that 3300+Climbing had planned for Nat’Lee that weekend. The following day, Nat’Lee ran back and forth between studio C and the HD studio all day long, working with photographer and 3300+Climbing coordinator Herb Gonzalez and the talented HD film crew to create new marketing materials for the Nat’Lee campaign. We are excited to announce that we now have a healthy handful of different themes to choose from when updating Nat’Lee’s marketing materials as well as a new video consisting of an in depth interview with Nat’Lee and Skarz as well as an in studio performance in the amazing HD studio. It was a long day but 3300+Climbing interns were able to get first hand knowledge of the amount of work (and paperwork) it takes to plan a full day of photoshoots, HD interviews, and all the little business meetings in between.
Specifically, interns Taylor Dempsey and Thera Harisch were present the entire day of the shoot. Taylor was Nat’Lee and Skarz’s makeup artist as well as their right hand Snap Chat lady to document all the little behind the scenes moments. And Thera was also one of the photographers for the shoot, adding a little variety to the entire production. Both interns have amazing talents beyond music production and recording arts and we’re glad to have both of them and their skills at 3300+Climbing.
In a few weeks, Nat’Lee and Skarz will be back for another full weekend in Orlando. On June 3rd, the duo will perform for the first time ever at Backbooth in downtown Orlando as well as on Orlando’s own upcoming Balcony TV on June 4th!
It was a little after six in the morning that past Saturday when a pink fade began to creep across the sky. At this time, depending on the class, most Full Sail students were either still asleep or just beginning to fall asleep after a long night of working on a project. But thirty minutes away beyond the Orlando city limits, and tucked away on a private piece of country land, Full Sail film students (both current and graduated) were already hard at work, preparing the set of Stephanie Berlanga’s “Band Aid” music video.
It was an extremely impressive scene. 3300+Climbing has always been student ran. But this...this I admit, took the idea of student ran to a completely different level. Taylor Hayes, an alumna of the graduate film program, was the director, and current New Media Journalism graduate student/alumnus of the Bachelor’s film program Nestor Vera was producer. And between the two of them and Director of Photography Michael Fallon, Full Sail film students worked diligently to create an amazing music video for Stephanie. Instructors were not around to keep a watchful eye on these students as if they were in class. And in fact, students weren’t even doing this for a class. This project was completely put together by students on their own free time.
Yes, 3300+Climbing was there of course. In fact, one of our faculty advisors, Israel, got to play a cool part in the video (but we’ll keep the details on the down low until the video is released). Interns and coordinators also got to stand in as extras. Being that we are music and entertainment business students, it was slightly different hanging out on the set of a music video. But it was extremely fun, eye opening, and informative nonetheless. And a huge shout out goes to 3300+Climbing intern Jason Gordon, who went above and beyond to help the film crew with setting up (the night before and the day of). As a coordinator, I observe our interns a lot during meetings. Jason has always been quiet, possibly observing others just as much as I do. But this past weekend when I walked on set, Jason was all about production in the most natural and helpful way possible. He was definitely an important asset to the film crew that day as well as is an important asset to our artist development initiative. Kudos to Jason!
Fast forward to mid-morning. Most crew begins to show up. 3300+Climbing interns begin to trickle in as extras and as extra hands. Stephanie arrives, excited and fresh faced, ready for a long day of work. The rest of the main cast are not too far behind her.
It was a relatively smooth shoot I believe. No one got hurt. No one broke equipment. We weren't too far behind on time. And it only rained for about twenty minutes (thanks, Florida, for reminding us that we are indeed in Florida). The skies cleared up just in time however for a crucial scene outside and by six in the evening, it was a wrap.
I was just an extra and I was completely exhausted. Imagine how tired Nestor, Taylor, and Michael were though. They dedicated all of their time and talents to putting together a music video for our artist and 3300+Climbing is forever grateful. Their talents may be have developed over the years of training but the entire crew had a natural flair of hard work and drive that cannot be taught (even at the famed Full Sail University).
Stick around for Stephanie’s music video coming out soon. It’s definitely something that you don’t want to miss. But in the mean time, if you need a music video, Nestor, Taylor, and their crew are a group of people that will definitely deliver.
Written by: Claire Contevita
By Claire Contevita
What’s artist development without including cool merch as part of the promotional process? As part of Stephanie Berlanga’s promotional campaign, we hired a graphic designer to create artwork that would be turned into a sticker. We did so for three reasons.
One: Bands and artists always have stickers as part of their merchandise menu.
Two: Stickers are a nice gesture of gratitude if included in a music submission for radio stations
Three: Stickers are just plain fun (look at any college student’s laptop).
Around the same time that we were putting together Stephanie’s radio campaign in December, we got in touch with Full Sail Media Design graduate Brenna Chapman. During the brainstorming process, we wanted something that would make Stephanie stand out from the rest of the thousands of other artists and bands on the market. And Brenna delivered just that. As a result, she designed for us a simple sticker that particularly plays up Stephanie’s current EP The Way Things Go. It’s light-hearted and fun and stands apart from the typical young artist that caters to a college demographic.
After a few weeks of designing and redesigning various looks for the sticker, we finally settled on one that will represent a first of many other promotional goodies for Stephanie’s fans. Additionally, the fact that 3300+Climbing kept the collaboration within the family by working with a Full Sail graduate is the icing on the cake.
Stephanie’s stickers will be sent to college radio stations that are playing her music as a symbol of thanks for their support. The stickers will also be available during her attendance at Hall of Fame in a few short weeks.
If you are interested in Brenna’s amazing work, please check out her website here.
College radio promotions is by far one of the most important aspects for indie artists in the music industry. Although the process of trying to get an artist on rotation is a relatively long and detailed task, the benefits from college radio air time are plenty. Which is why we at 3300+Climbing changed it up a little bit this time around and decided to focus a little bit more on actively interacting with stations to ensure that our artist Stephanie Berlanga gained the appropriate recognition from college radio programmers.
Initially, that radio database that our interns created provided information for about 300 college and community radio stations all across the country. After a little digging, we settled on submitting Stephanie’s current EP The Way Things Go to 160 college stations in physical CD format as per request from those stations. Later, we will submit her music to the remaining stations in digital format.
Earlier this week on December 14, 2015, 3300+Climbing teamed up with the Music Retail and Promotions class to put Stephanie’s CD together. Typically, our meetings start at one in the afternoon however most interns and students from the Music Retail and Promotions class showed up thirty minutes early to get our task finished. We created a pretty awesome assembly line. First, we cut out and insert CD covers. While a few did that, about four people were including social media contact information stickers to the back of the CD as our faculty advisors oversaw the burning of Stephanie’s music onto discs. Once all 160 CDs were burned, 3300+Climbing members Cassi and Cody applied a designed sticker to the disc. And finally, after we packaged Stephanie’s album with a one sheet into envelopes, we applied stations’ addresses. At the moment, we are currently waiting on a really awesome sticker from Full Sail graduate and graphic design artist Brenna Chapman. Her sticker will be included in the package for college radio DJs to use and show off as they play Stephanie’s music.
3300+Climbing interns, coordinators, and advisors are pretty focused during meetings. However, this time, everyone was extremely dedicated and absorbed into the team effort that was necessary to help bring Stephanie to the next level of artist development. Coordinator Michelle Susan even ran to her car for a little bit to help listen to all the CDs to ensure that all of Stephanie’s songs were properly burned onto the discs. Of course, as more students and interns showed up to help out, Full Sail instructors and 3300+Climbing supporters such as Elizabeth Neff and Jackie Otero stopped by to cheer us on.
In January, we will mail Stephanie’s CD to college radio stations all over the nation as well as send an EPK to those that would rather have a digital copy of Stephanie’s album. And then throughout February and March and between Stephanie’s appearance at Full Sail’s 2016 Hall of Fame, 3300+Climbing interns will take feedback from college radio programmers, talk to bloggers, and track the overall success of her album.
Become a #berlangatang and follow Stephanie Berlanga!
By Claire Contevita
This is a blog following the students' work at 3300+ Climbing.