Together they have taken a specific approach making music for over a decade. Recently, they celebrated the release of their debut album ‘Love Is At The Core’ by their side project, Chakra Khan. DiViNCI and Love, as producer and vocalist respectively, complement each other very well for this project; after years of appreciating and helping each other’s work, they felt like this was the right time to do a collaboration.
The combination of their music aesthetic create a powerful visual, and makes for an intense visual experience. Alexandra Love decided to use her inspiration and passion for music with her skills to direct and edit this video.
The production of their debut album took between three and four months; the creation and process of their collaboration was very simple and organic. They brainstormed together on what would fit best with what they wanted to express.
“Chakra Khan represents who we are as people. It’s the cumulative result of how we’ve become more self aware over the years” Love says.
Early this year, Love wrote a song named Pulse which has been described as an anthem. Besides being hauntingly relevant, they performed the song for the first time at an LGBT venue in Orlando just hours before and less than five miles from the attack at Pulse Nightclub.
After the event, 3300 + Climbing Interns had the opportunity to sit down with DiViNCI [DV] and Alexandra Love [AL] to hear more about them while being interviewed by Maria Camacho [MC].
Maria: Who inspired you to make music?
Alexandra Love: I started playing the violin when I was 3 years old, and from that point on my parents always took me to symphonies and places where I could always do something different. That’s actually how I got into singing.
DiViNCI: I felt inspired by watching MTV Rap programs. When I saw hip-hop culture and when I heard hip-hop music, I felt like [I was] watching a magic show because everything else prior to that I kinda knew how they did it, but [hip-hop] it sounded interesting and different to what I was doing at the moment.
MC: As you guys mentioned on the panel, everything is about making connections. But, how do you make does connections? What is the first step to establish a clean, spiritual, but also business related relationship with people in the industry?
AL: At first for us, it was kinda feeling people out and see how they relate with what we are doing. Sometimes you get into a musical business relationship where things don’t work out, and then you learn from that experience and move on to keep doing your thing. We have been in control of everything, we are the bosses of our musical business. We don’t have to do things out of obligation or because someone else tell us too. So when we make movements, they are just as we want.
MC: Was it difficult to get into the music industry with this type of music that you guys produced? I meant by watching the videos and listening to the beats plus her voice, you kinda notice that this is something different. So pursuing this without following any stereotype, was it challenging for you guys as artist? What was the experience like?
AL: That’s a good question!
DV: It’s good to be different, you know? We aren’t trying to be unique, we just are. For example, when we got signed into a label, they didn’t know what to do with us. They didn’t know how to produce us because they didn’t have anyone like us before. So they didn’t have a template to follow, and the music business is a industry in which everyone follows a template.... So I think that’s the part where being different cost you something because we are about new. We are creating a new path on this industry.
MC: What was your experience in the real world after you graduated? (DiViNCI is a Full Sail Alumni in Audio Engineering,)
DV: The transition from being a student and to do what I am doing now was very easy because I was doing what I am doing now prior to coming here. Full Sail was part of my trajectory of becoming who I am now. It’s definitely all about connections. I’ve got to work with people because of people that I met during my time here at Full Sail. My advice is make connections and know how to interact with people.
MC: What do you guys take away as an experience from Chakra Khan?
DV: What I take away from this is, how easy the process of something can be when you really connect with someone else.
MC: What are your feelings on the Pulse song? And how do you feel about everything that happen just hours laters after your guys performed this song on stage for the first time?
AL: I felt in shock. As artists and musicians, sometimes we feel like we have been ahead on our time, so when that happened we felt like we met with the present moment in that time. So instead of being behind trying to make a song because something happened, and instead of being so far ahead and make this some years and years ago, it just happened on the right moment. It was the most essential moment to be meaningful to people.
By Maria Camacho
Rewind to Florida Music Festival 2016. It’s raining. Wall Street is packed. Beebs and Her Money Makers’ charm and upbeat music convinced the crowd to continue to dance despite the weather. There’s confetti, lights, and a man prancing around in a unicorn mask. Not too long into the band’s set, two guys jumped the stage and started doing to The Carlton Dance. I’m unsure if that was planned or not but either way, the band, especially lead singer Beebs, welcomed the gentlemen with open arms. I believe I just saw the nicest and most entertaining band in Florida.
If you hung out around the Orlando music scene, most likely you’ve heard of Beebs and Her Money Makers. You know who I’m talking about. The band with the all the moves. They’re loud, entertaining, and talented with a distinct sound (especially Beebs) that made them stand out at Warped Tour as well as at FMF.
Back in the day, Kevin Lyman (you know him, too) discovered Beebs and Her Money Makers and invited the band to join Warped Tour. They toured with the company in 2013 and 2014 and even participated in the second season of Warped Roadies. Since then it’s been a wild ride for Beebs and the highly energetic band. The band’s last album, ironically named Würst Album Ever was far from being horrible. And they’ve shared stages all over the place with bands and artists such as Reel Big Fish, Goldfinger, and Willie Nelson to name a few.
Fast forward to today. The band is still going strong. Music is still being made and played. Fans are still being entertained. The only difference is that Beebs has been prepping to release her first ever solo record. “The record is titled Eye Shine,” Beebs explains, “There are definitely a lot of Soul and Jazz influences on this record.” Past BaHMM records consisted of a wild wave of ska, soul, and funk but this time around, Beebs wanted to focus on a project a little more personal. “Rather than jamming, I was very conscious of my songwriting for Eye Shine. I focused more on what all lived inside of me, which is where the Soul sound comes from.” But don’t think Beebs’ signature upbeat sound is going away for good. There will definitely be summer time songs on the record. “Think of it as indie soul pop,” Beebs suggests. And the band isn’t going away either! They can be heard on Eye Shine as well.
Between the new record set to be released on June 17th and then playing Eye Shine on Warped Tour across the nation, Beebs definitely has a busy summer. In fact, Beebs invites EVERYONE to attend her CD release party for the new record at the House of Blues Orlando on June 17th. It’s a free show if you get your tickets from the band!
And amidst the success, excitement, and new music, Beebs still keeps it real. Her inspiration to perform and create music comes from the other Money Makers that support her, other artists, and even other shows.
Beeb’s key to success: “A successful band plays to everyone’s strengths. We play collectively to create a unique vision.”
As I mentioned before, hang out with Beebs on June 17th at House of Blues Orlando for her album release party! It’s a free show (starting at 8PM) and the bands Boxelder, Coastal Breed, and MyVerse will be sharing the stage as well. You can get your free tickets from either the bands or you can get them here.
BUT, in the meantime, begin your Summer playlist with Beebs by checking out her super satisfying music video for her latest single “Ride Around the Sun” on YouTube. It’s just the right amount of sample from Eye Shine that will make fans wanting more all Summer.
Written By: Claire Contevita
It was a typical Friday afternoon for Full Sail: Students were able to enjoy their last day of classes for the month, finishing up projects, finalizing their graduation plans, or, in 3300+Climbing’s case, rushing off to The Treehouse in building 4. Because tucked away behind those dark tinted windows (you know what I’m talking about) was a packed out venue full of students, faculty, and staff. And in front of them stood award winning producer Seven_12 (Ben Parris) and Red Bull Thre3style champion/Master of the Mix winner M-Squared (Michael McPherson).
A usual Full Sail Social Scene consists of various student talent performing in front of their peers while students network with each other over simple but fun games. It’s fun entertainment and there’s always a large pool of talent in which one could scout for future projects. On Friday, when the decorated producer and DJ took the stage, people flowed into the The Treehouse from the lobby to eat up the mood that they created with their music, which was infused with personal and remixed tracks of the best records in the industry spanning across different genres including pop, hip-hop, jazz, and EDM.
Everyone was bobbing their head to the beat, especially when they spun “We gET wILD.” Ben and Michael, both very much laid back off stage, dominated the atmosphere with track after track, no breaks, and the occasional nod at each other to see how the other artist was doing. The connection they have with each other and with each other’s music is a talent itself. “It’s so natural. It’s been barely a year and we don’t see each other every day. It’s a natural communication that we have with each other,” Ben explains. Michael nods. “It’s the mutual love and respect for the music.” How they feed off each other on stage is very similar to how they both feed off the audience’s mood, hence the project Mood Designers, which is one of Michael’s projects with fellow musician Natural Phil.
But it was definitely a learning experience. “I got to see the inner workings of how a record goes from zero to one hundred.” But as for his craft, “I started teaching myself on the turntables. It was all self taught.” Michael also recounts his first paid gig as a DJ while studying at Florida Atlantic University. “I would DJ in my dorm and always get in trouble by my RA. One day a fraternity brother heard me playing and invited me to play at their party for fifty bucks. I brought my entire set up to the party and rocked out for six hours straight!” Michael has definitely come a long way from playing at frat parties. He’s played in front of twenty thousand people at SXSW, toured with Kelly Rowland, and currently has an exclusive residency at NBC/Universal.
Ben and Michael met by chance. Ben went to an industry event at Bullitt Bar with Plush Studios president Ethan Curtis last year and caught Michael spinning one of his sets. “Everyone was just standing and looking at Michael like he was Drake or something,” Ben laughs, “the mashups he put together were not standard. It was musicianship.” That night, Ethan introduced the two and they eventually started hanging out at the studio, lending an ear to each other’s work. During this time, they started working on “wE gET wILD,” which received a lot of positive feedback from fans. With the success of “wE gET wILD,” talks of a music video quickly followed. “It was awesome! The whole weight of the song came forth,” Ben exclaims. Donna Davis, a graduate student in the Full Sail Film program approached Ben about putting together a creative visual for the track. Ben and Michael were immediately blown away by her creativity and work ethic. “Donna took it farther than I ever thought. She pulled her connections with Israel and Nestor and turned it into something no one was expecting. She definitely delivered."
“Ben and Michael are great examples of whom up and coming artists should emulate. They are talented professionals dedicated to their craft. It was a pleasure to work with them on this project.” - Donna Davis
Additionally, as with the relationship between Ben and Michael, there was an open and honest communication between the talent and Donna, which she says, “increased the ease of the project’s flow.” Both Michael and Ben agree. For them, it all starts with the first interaction and a spark of interest. “It stems from the relationship and tastes in music,” Michael adds. Despite all the success, the two musicians remain extremely level-headed. Ben promises that there is no defining moment that allows one to know that they’ve made it in the industry. Despite all the awards, there is still work to be done. “I’m never really satisfied with where I am. There is always something new, to correct, to explore. And that’s what keeps me hungry. If you don’t work, the mind starts to deteriorate. It’s musical deterioration. You become stagnant and get left behind.” It wasn’t all hard work and power plays from the very beginning however. The love of music came naturally. Even though Ben sometimes saw music as a chore (simply based on growing up and watching his parents’ careers take them all over the world), he always loved music and learned to appreciate the art of music through listening sessions with his father, who made sure he knew all the classics.
There is no slowing down for Ben and Michael. Their natural connection and love for the same vibe that stems from the root of music can be seen on and off the stage, which is the perfect ingredient for an all around plush experience. “Obviously, #plushlife is associated with Plush Studios. But above all the equipment, it boils down to how you feel at the studio and the music that comes from that building. The studio and the people inside of it have always treated me like I was family. When I go there, I’m not going to a studio, I’m going into the plush life.”
By Holly Walny
Full Sail University’s Hall of Fame 7 was quite a success, especially for us at 3300+Climbing. While students ran from one panel to the next, meeting and networking with industry professionals and our six Hall of Fame inductees, 3300+Climbing interns and coordinators were doing the exact same thing. But rather than sitting in the audience, we were on panels, participating in discussions, preparing Stephanie Berlanga for her on campus performance, and even one coordinator (shout out to soon to be graduate Michelle Susan) was able to attend the Hall of Fame ceremony. But amongst all the running around, music, and networking, we felt it was appropriate to acknowledge our roots and give thanks to those that paved the way for 3300+Climbing. As a coordinator myself, I particularly wanted to have a one on one discussion with one of the original coordinators, music business 2015 graduate Kayla Cove, so that I can get a clear idea of all the hard work that was put into the initiative. Because without Kayla and the other original coordinators, 3300+Climbing wouldn’t be what it is today.
C: You are only twenty years old, you started Covdiss Artist Management and you also work in venue operations. What were your goals back when you were a student at Full Sail?
K: One of them was actually speak at Hall of Fame.
C: Really? Check!
K: Yes! And then be inducted but I originally just wanted to see how far I could go. I did the A&R workshops with Steve. I started in January of 2014 and I went until I graduated and I did every month. It was everything that I wanted to do. I put all of my focus on that because that’s what I wanted to do when I got out. My goal was to work with Atlantic but things happen.
C: Things do happen.
K: Yeah and it didn’t happen so I went out and started working at a venue in Long Island called The Emporium and I absolutely love it there. It’s not what I thought I was going to do but that’s usually what happens. You make a plan and all of sudden you get thrown into something different. And then you realize that this is, what you are doing right now, is actually what you love to do.
C: Let’s talk about 3300+Climbing. How did you get involved?
K: It was a starting thing.
C: It was a baby. Brand new.
K: It was brand new. It was just an idea that Jackie had and I talked to her about it. It had all stemmed from the A&R meetings. They asked if I was interested after I inquired about it. Eventually, I ended up interviewing for it and getting the job along with Allison and Kiera.
C: I realize it wasn’t that long ago but has 3300 changed from back then to what it is now?
K: It’s so different. As soon as we switched coordinators, it was so crazy how different everything was. When January May did the music video release, I was on Skype and seeing all the different people and noticing how many more people there were…we had so little interns and now today all of sudden you guys have like…
C: About twenty-five.
K: Twenty-five! That’s crazy! It’s grown so much and just watching on social media, it’s so nice watching all these people get involved. We worked so hard for that.
C: How was working with January May?
K: I really miss them.
C: They’re coming back down for Moonstone Music Festival.
K: I wish I wasn’t so far so I could go to all these things.
C: But you’re doing what you love though.
C: As a graduate, what do you want to see 3300 doing two years from now? Do you want us to be bigger? A bigger artist roster?
K: I want it to be bigger and better and I want us to be kicking and screaming and making as many things as we possibly could do. That’s why we started this. We started such a cool thing that integrates education and everything that we want to do outside of school. So coming out kicking and screaming and making a name for ourselves. I want 3300 to be so known and respected because of what we are.
C: Throwback Thursday. What was your favorite moment while in 3300?
K: My favorite moment was probably telling January May that we picked them because that was the start of everything. That was the beginning. We did so much but that was the beginning of everything that we were going to do. And see how far we’ve gone with January May! Look at them now! They’re doing so well.
C: And 3300 has definitely helped you achieve the goals you have today?
K: Absolutely. It has helped so much. I was in charge of helping book the tour. Unfortunately that tour never happened. But the experience still helped me in the long run because now I work in venue operations. All the ideas we came up with in 3300 were nice things to base off of now.
C: I want to talk about your artists. Covdiss Artist Management.
C: And you founded that right after you graduated?
K: It was originally supposed to be a record label. I wanted to do a spoken word record label. But I didn’t see it working at the time so I moved on to artist management. I ended up loving it and finally in my last month, I launched everything with my artist.
C: You now have two artists?
C: Sea Mountains. And her genre is…?
K: Almost like chill wave.
C: I was listening to her last night. And your other act is Necter. They’re a female duo? I was listening to them last night too! How did you get in contact with both of those acts?
K: Sea Mountains is Amanda Jump. She is a Full Sail grad.
C: I did not know that.
K: She was an intern at 3300. And her girlfriend was in my graduating class and we were all just super good friends. And after we worked together in 3300, Amanda saw the potential and asked me to be on her team and be her manager. Of course I said yes. And I met Sam and Brianna up in New York. They’re incredible.
C: Are they the next Tegan and Sara?
K: They’re going to do very well. Even with Sea Mountains. Even though it isn’t mainstream, Sea Mountain’s music appeals to the niche. I have so many plans for both of them.
C: Can you explain the name Covdiss?
K: It’s funny actually.
C: What’s the story?
K: I had no idea what I wanted to name my company. I was freaking out and thinking that this is so dumb that I can’t come up with a name. So as a joke, I put mine and my best friend’s last name together.
C: So Cove plus Adiss?
K: And that makes Covdiss. And I thought of it as a joke at first and but then I really started to think about it.
C: It rolls off the tongue
K: Yeah and it sounds really official and so I stuck with it.
C: On your company’s website, it mentions your goal of “bringing it back to the core.” What does that mean to you?
K: The music industry is so crazy and with my artists, I want to focus on foundation. There are so many factors to consider so I want to break everything down and lay out a foundation for them. I want to bring it back to the core and what the music was originally about – the artist and the music.
C: Any tips and advice for 3300+Climbing?
K: Just work your heart out. This is what you want to do and obviously this is what you like to do so just own it. This is your initiative. Own the hell out of it, enjoy it as much as you can and don’t let opportunity pass you by.
You can find Kayla on Twitter at @thekaylacove
With the music festival season around the corner, bands and artists of many genres are planning to hit the road soon and and go on tour. EDC, Vans Warped Tour, Bonnaroo, Lollapalooza, and SXSW are a few major festivals to name a few. Here in Orlando, the music industry is preparing for the same season just as much. More specifically, Incognitus, an international company specializing in providing appropriate solutions and strategies for clients focusing on the “global venue, events, and management area,” is in the middle of planning Moonstone Music Festival. Moonstone Music Festival, debuting for the first time on April 30 and May 1, 2016, is in essence, a huge two-day rock concert playing host to absolute legends of the genre. Kiss, Def Leppard, Kansas, The Flaming Lips amongst other major bands that paved the way for music will be headlining in front of one hundred other acts spread across six stages.
And 3300+Climbing was invited to be a part of the planning process. At the moment, Moonstone Music Festival has a nice lineup of sponsors including Full Sail University. Long story short, Incognitus asked Full Sail if they could assist in finding them sixteen collegiate level or otherwise indie rock oriented bands and artists. As a result, 3300+Climbing was given the exciting task of finding these bands.
The specifics for bands were very simple: Bands must appeal to a college music scene and must have a rock based sound. Bands located in the central Florida area was a plus.
Our interns at 3300+Climbing had one week to complete this task and deliver sixteen awesome bands to Incognitus to approve. With a small but effective social media campaign, word of mouth, and help from the entire MBBS program, 3300+Climbing reviewed and voted on fifty-two bands.
For two whole hours during our weekly 3300+Climbing meeting, interns, coordinators, and 3300+Climbing’s faculty advisors sat down (some with coffee in hand), plugged in headphones, and lent each and every band an ear. This meeting was the quietest meeting yet for 3300+Climbing, with the occasional low sound of a guitar solo escaping an earbud. And by the end of the day, we had sixteen amazing bands that we believed to be a great fit for Moonstone Music Festival.
Now we won’t actually know the sixteen bands that made it until Incognitus gives the final nod of approval. Plus, it was a private and individual voting process. But we at 3300+Climbing are confident with the decisions we each made on behalf of Full Sail University and the Florida music scene.
We really appreciate the support we received from faculty, staff, and music business students and we thank Incognitus for giving us this opportunity to practice our talent scouting in a real world situation.
And lastly, to all fifty-two bands that submitted their music, we thank you for taking the time to reach out to us. We are excited to see and listen to more of everyone’s work in the near future.
By Claire Contevita
This is a blog following the students' work at 3300+ Climbing.