The most exciting part of FMF however was running into two of our current artist development finalists. Singer/songwriter Lévie volunteered to help with FMF and folk band Beemo performed on Friday night in the amazing Cheyenne Saloon. We’ll get to listen to both of them plus artist Nat’Lee this upcoming Thursday for our Final Pitches.
Conferences and music festivals come with the territory for 3300+Climbing. We attend them for obvious reasons: To network, learn, catch up with old friends from other parts of the music industry, and (here’s an obvious one) to listen to great music (signed and unsigned). Which is why this past weekend, 3300+Climbing was all over downtown Orlando for the sixteenth annual Florida Music Festival. To put it simply, it was a 3300+Climbing intern’s dream weekend. A handful of our interns volunteered to help with the festival Thursday through Saturday. EBMS student Saquan Johnson and MBBS students Denesha Valentine and Amanda McCarty were on site all weekend, not only representing 3300+Climbing but also representing Full Sail as a whole.
And if our interns weren’t helping with FMF, they were indeed in the crowd at industry panels or in front of one of the many stages between Wall and Church Street for the artist showcase, which consisted of over 125 artists and bands. In detail, social media intern Sergio Lugo covered every single panel and gave live play by play tweets for those who couldn’t make it to FMF. At the same time, production coordinator Nestor Vera ran around in between panels networking like a boss. Popping in and out of venues along Wall, Church, and Orange Streets, Outreach coordinator and Social Media coordinator Danny and Claire scoped out talent in the evenings. Because it’s always a good thing to get to know the local Florida music scene.
The panels were informative, the guest speakers were amazing (shout out to keynote speaker Aton Ben-Horin), and the shows were loud and fun as they should be. A few bands and artists obviously stood out to us (and to the rest of the downtown). Local favorite Beebs and Her Moneymakers convinced an insanely packed Wall Street Plaza to party in the rain on Friday, ending FMF day two the best way possible. Saturday was even more packed, with the rock band King Complex blowing everyone’s minds with their mysterious black masks and a captivating audio-visual show. Rock/hip-hop band On The Avenue, with style similar to The Black Eyed Peas, quickly started a dance party right in front of Cantina. Immediately after, rock band Kasson (think of them as Imagine Dragon’s little brother) took to the stage and continued said dance party with the crowd. And these bands weren’t even the last of great music. Aymber, Vioelectric, and The Supervillains all drew big crowds consisting of both industry professionals and casual music lovers. This past weekend was definitely a memory maker for 3300+Climbing. FMF was a huge success and we can't wait to network with more professionals and listen to more bands next year!
By Claire Contevita
This is a blog following the students' work at 3300+ Climbing.