3300+ Climbing Blog
College radio promotions is by far one of the most important aspects for indie artists in the music industry. Although the process of trying to get an artist on rotation is a relatively long and detailed task, the benefits from college radio air time are plenty. Which is why we at 3300+Climbing changed it up a little bit this time around and decided to focus a little bit more on actively interacting with stations to ensure that our artist Stephanie Berlanga gained the appropriate recognition from college radio programmers.
Initially, that radio database that our interns created provided information for about 300 college and community radio stations all across the country. After a little digging, we settled on submitting Stephanie’s current EP The Way Things Go to 160 college stations in physical CD format as per request from those stations. Later, we will submit her music to the remaining stations in digital format.
Earlier this week on December 14, 2015, 3300+Climbing teamed up with the Music Retail and Promotions class to put Stephanie’s CD together. Typically, our meetings start at one in the afternoon however most interns and students from the Music Retail and Promotions class showed up thirty minutes early to get our task finished. We created a pretty awesome assembly line. First, we cut out and insert CD covers. While a few did that, about four people were including social media contact information stickers to the back of the CD as our faculty advisors oversaw the burning of Stephanie’s music onto discs. Once all 160 CDs were burned, 3300+Climbing members Cassi and Cody applied a designed sticker to the disc. And finally, after we packaged Stephanie’s album with a one sheet into envelopes, we applied stations’ addresses. At the moment, we are currently waiting on a really awesome sticker from Full Sail graduate and graphic design artist Brenna Chapman. Her sticker will be included in the package for college radio DJs to use and show off as they play Stephanie’s music.
3300+Climbing interns, coordinators, and advisors are pretty focused during meetings. However, this time, everyone was extremely dedicated and absorbed into the team effort that was necessary to help bring Stephanie to the next level of artist development. Coordinator Michelle Susan even ran to her car for a little bit to help listen to all the CDs to ensure that all of Stephanie’s songs were properly burned onto the discs. Of course, as more students and interns showed up to help out, Full Sail instructors and 3300+Climbing supporters such as Elizabeth Neff and Jackie Otero stopped by to cheer us on.
In January, we will mail Stephanie’s CD to college radio stations all over the nation as well as send an EPK to those that would rather have a digital copy of Stephanie’s album. And then throughout February and March and between Stephanie’s appearance at Full Sail’s 2016 Hall of Fame, 3300+Climbing interns will take feedback from college radio programmers, talk to bloggers, and track the overall success of her album.
Become a #berlangatang and follow Stephanie Berlanga!
By Claire Contevita
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This is a blog following the students' work at 3300+ Climbing.