What’s artist development without including cool merch as part of the promotional process? As part of Stephanie Berlanga’s promotional campaign, we hired a graphic designer to create artwork that would be turned into a sticker. We did so for three reasons.
One: Bands and artists always have stickers as part of their merchandise menu.
Two: Stickers are a nice gesture of gratitude if included in a music submission for radio stations
Three: Stickers are just plain fun (look at any college student’s laptop).
Around the same time that we were putting together Stephanie’s radio campaign in December, we got in touch with Full Sail Media Design graduate Brenna Chapman. During the brainstorming process, we wanted something that would make Stephanie stand out from the rest of the thousands of other artists and bands on the market. And Brenna delivered just that. As a result, she designed for us a simple sticker that particularly plays up Stephanie’s current EP The Way Things Go. It’s light-hearted and fun and stands apart from the typical young artist that caters to a college demographic.
After a few weeks of designing and redesigning various looks for the sticker, we finally settled on one that will represent a first of many other promotional goodies for Stephanie’s fans. Additionally, the fact that 3300+Climbing kept the collaboration within the family by working with a Full Sail graduate is the icing on the cake.
Stephanie’s stickers will be sent to college radio stations that are playing her music as a symbol of thanks for their support. The stickers will also be available during her attendance at Hall of Fame in a few short weeks.
If you are interested in Brenna’s amazing work, please check out her website here.